Radio Consulting: Working Together
Solving the 'Something Is Not Right' Feeling in AC Radio
Every owner and GM in AC radio knows this moment. You're listening to your station, and something feels off. The music isn't clicking, the imaging seems stale, and the morning show isn't connecting. You can't pinpoint it exactly, but you know it's impacting your ratings. That's where I come in as your programming consultant. I find the issues quickly, implement effective solutions, and get your station sounding right again for a significant ratings improvement.
The Berkowitz Difference
AC radio is my only format. Not one of ten. One. That specialization is why my stations win, and why yours will too.
I'm currently driving ratings improvement at KBZN Salt Lake City, KRNO Reno, KMGE Eugene, and others. You get me. Always. No associates, no juniors, no handoffs. I return calls within 24 hours, nights, weekends, holidays.
As a programming consultant, I’ve programmed and consulted hundreds of stations across ABC, CBS, iHeartMedia, Greater Media, and leading private owners. The market size changes. The standard doesn't.
"Hiring you is one of the smartest things I've done… KRNO would be a far less successful station without your skillful guidance."— Tom Quinn, President, The Reno Media Group.
What Working Together Actually Looks Like
Radio is leaner than ever. Fewer people, more responsibilities. In many cases, I effectively become your Program Director, providing daily support to ensure that even a small staff can deliver the sound of a major market. One client summed it up perfectly:
"I hired you for the AC radio, but I get your advice on the whole cluster."
Music Strategy — If you're a music station, music is the product. I make sure your strategy is targeted, tight, and built to win, eliminating any guesswork on ratings improvement.
Airstaff Coaching — Focused, relatable, and consistent talent. I work directly with your team to sharpen performance and deepen listener connection.
Programming + Sales Alignment — Promotions that grow audience and drive revenue simultaneously, creating a win for listeners and the bottom line.
Talent Acquisition — From scouting to hiring, I help you find the right voices for your brand.
Imaging, Positioning & Marketing — I take the heavy lifting off your plate, allowing you to focus on running the business.
Sound Protection — Your station's sound is your most valuable asset. I ensure it never drifts and your strategy stays fresh.
Let's Talk
No Charge. No Obligation.
Before we speak, I'll listen to your AC radio station and pull your ratings, ensuring our conversation is meaningful and focused on ratings improvement, not just small talk.
As a programming consultant, I work with stations of every market size. Budget should never stand between you and a winning sound.
At the very least, you'll talk with someone who loves radio as much as you do.